IndianMascot
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Rupert Murdoch-promoted News Corp, in the middle of restructuring its sports business in Asia, has decided to keep the sports broadcasting business in India under its subsidiary, STAR India.
The process started after News Corp bought out Walt Disney's 50 per cent stake in the Asian broadcasting joint venture, ESPN STAR Sports, for $335 million (Rs 1,800 crore) on Sunday. Interestingly, in other Asian countries, the ESS business will be under Fox International Channels (FIC).
STAR India Chief Operating Officer Sanjay Gupta told Business Standard the formal change in India would take some time and was expected before June this year. The Competition Commission of India cleared the acquisition in September last year.
Meanwhile, it is understood that even if it will be a part of STAR India, the sports business will continue to function as a separate entity.
The Indian subsidiary of ESS, ESPN Software India Pvt Ltd, has a separate team under Aloke Malik as its managing director. According to sources, the ad sales, marketing and distribution teams will work with STAR India.
In the rest of Asia, ESS renamed ESPN as Fox Sports. In a statement, it said beginning January 28, the ESPN networks would be renamed as Fox Sports networks across various affiliate platforms in Asia. News Corp had named Peter Hutton, senior Vice President of FIC Sports, as managing director of ESS last year.
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The process started after News Corp bought out Walt Disney's 50 per cent stake in the Asian broadcasting joint venture, ESPN STAR Sports, for $335 million (Rs 1,800 crore) on Sunday. Interestingly, in other Asian countries, the ESS business will be under Fox International Channels (FIC).
STAR India Chief Operating Officer Sanjay Gupta told Business Standard the formal change in India would take some time and was expected before June this year. The Competition Commission of India cleared the acquisition in September last year.
Meanwhile, it is understood that even if it will be a part of STAR India, the sports business will continue to function as a separate entity.
The Indian subsidiary of ESS, ESPN Software India Pvt Ltd, has a separate team under Aloke Malik as its managing director. According to sources, the ad sales, marketing and distribution teams will work with STAR India.
In the rest of Asia, ESS renamed ESPN as Fox Sports. In a statement, it said beginning January 28, the ESPN networks would be renamed as Fox Sports networks across various affiliate platforms in Asia. News Corp had named Peter Hutton, senior Vice President of FIC Sports, as managing director of ESS last year.
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