News ET NOW in a revamp mode

Cute Riju

EntMnt Contributor
Finest Member
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ET NOW, a 24 hour english business news channel, owned and operated by the Times Group, is revamping with a new logo and a new lineup of shows.

According to BARC India's viewership ratings in the last three-four weeks, ET NOW is closely chasing the business news leader CNBC TV18.

ET NOW in a revamp mode | Indian Television Dot Com
 
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Arundass

EntMnt Riser
Finest Member
Times group seems to be in trouble.

First they had to convert Magickbricks Now to a Metro centric News channel by renaming it as "Mirror Now"

Now ET Now will be a part time Business channel as after 5pm it'll show General News, Debates, special shows and speed news.

And Times now which was used to be number one in English news category has slipped to number 2 position in last 4 months. Moreover Times now has also started news shows in Hinglish where the anchor switches between Hindi & English.

So now they have 2&1/2 channels competing in the same genre. Unless they convert one to an Hindi news Channel
 

Cute Riju

EntMnt Contributor
Finest Member
Times group seems to be in trouble.

First they had to convert Magickbricks Now to a Metro centric News channel by renaming it as "Mirror Now"

Now ET Now will be a part time Business channel as after 5pm it'll show General News, Debates, special shows and speed news.

And Times now which was used to be number one in English news category has slipped to number 2 position in last 4 months. Moreover Times now has also started news shows in Hinglish where the anchor switches between Hindi & English.

So now they have 2&1/2 channels competing in the same genre. Unless they convert one to an Hindi news Channel
I think Times Group should rebrand their channels like this....
Times Now = Times Now 1
Mirror Now = Times Now 2
ET Now = Times Now 3
Coz, all 3 channels are dealing with a same category i.e. English News.
 

IndianMascot

Core Member
Times group seems to be in trouble.

First they had to convert Magickbricks Now to a Metro centric News channel by renaming it as "Mirror Now"

Now ET Now will be a part time Business channel as after 5pm it'll show General News, Debates, special shows and speed news.

And Times now which was used to be number one in English news category has slipped to number 2 position in last 4 months. Moreover Times now has also started news shows in Hinglish where the anchor switches between Hindi & English.

So now they have 2&1/2 channels competing in the same genre. Unless they convert one to an Hindi news Channel
Great observation on entire Times Group channels
 
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