Update ETV launching new 4 channels on Oct 22nd

bhaskarkilli

Core Member
Hyderabad: Eenadu Television Pvt. Ltd is launching four Telugu channels in the general entertainment category (GEC), taking its bouquet to seven in the country’s second biggest regional television by mediaplayer"> market .

This will be the biggest launch in one go for the Hyderabad-based network in its 20-year run. Eenadu publishes the largest circulated Telugu newspaper under the same name, runs two Telugu news channels catering to the Andhra Pradesh and Telangana by mediaplayer"> markets , and manages one general entertainment channel, ETV, the second Telugu private channel to launch in August 1995.

The four new channels—ETV Plus, ETV Life, ETV Abhiruchi and ETV Cinema—will be on air from 22 October.

ETV Plus will focus on comedy, ETV Life on health and lifestyle, ETV Abhiruchi on food and ETV Cinema on movies. The ministry of information and broadcasting granted licenses for the general entertainment channels earlier this year.

“The genres we are intending to launch will be rich in content and be developed with subject specialists with high source credibility,” said K. Bapineedu Choudhary, chief executive officer of Eenadu Television.

Eenadu launching four Telugu channels - Livemint
 

Deepu

EntMnt Legend
Finest Member
Come 22 October, Ramoji Rao-promoted Eenadu Television Pvt Ltd (ETPL) is all set to expand its three-channel network by launching four new channels, namely ETV Cinema, ETV Plus, ETV Life and ETV Abhiruchi. ETV Cinema will be a Telugu movie channel while ETV Plus will be a comedy channel. ETV Life will be a lifestyle channel and ETV Abhiruchi will be a food channel. “Yes, we have firmed up our plans and we will launch the four channels on 22 October,” ETPL CEO K Bapineedu Choudhary told TelevisionPost.com. ETPL will be the third major TV network to launch a dedicated Telugu movie channel. Currently, Sun TV Network and Maa TV Network have Telugu movie channels, namely Gemini Movies and Maa Movies.

Read more at: http://www.televisionpost.com/television/eenadu-television-to-launch-four-new-channels-on-22-oct/ | TelevisionPost.com
 
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