Breaking News Europe´s entertainment network RTL to enter Indian television

[Mr.Bhat]

Europe´s entertainment network RTL group will enter Indian television industry next week with their launch of first TV channel. The Mumbai-based Hindi channel called Big RTL Thrill is a joint venture between the RTL Group and the Reliance Broadcast Network, entertainment arm Reliance Group.

This new channel is designed to reach over seven million Hindi speaking people in Uttar Pradesh state. The company also has plans to expand this channel to other Hindi speaking regions. The new channel will show contents produced by the RTL Group´s subsidiaries such as Fremantle Media, Endemol and Red Bull.

The RTL Group, which is 92% owned by the media conglomerate Bertelsmann, has interests in 52 television channels and 29 radio stations in nine countries as well as content production in many parts of the world.

 

[IndianMascot]

RTL had given a nice explanation for launching in UP. North and East Market is quite Virgin and can be developed a lot. In South , Market is quite explored.