Youth channel MTV has tied up with Firefox Bikes to launch co-branded adventure bikes.
The Firefox MTV bikes, which include models like 24-Thor, 26-Smoke, Dirt and Hades, will be priced between Rs 10,000-16,000.
Mr Sandeep Dahiya, Senior Vice-President - Consumer Products, Viacom 18, said: “The launch of MTV adventure bikes marks the beginning of extending MTV licensed products in unconventional categories, and 2012 is going to see more and more of that.”
MTV consumer products extend into more than 16 categories that include eye-wear, bags, stationery & paper, debit cards, mobile phones, bed-line and helmets.