Devesh
Core Member
Flipkart has begun delivering mobile phones to all cities of Uttar Pradesh and Bihar from July 1, as the goods and services tax (GST) regime has reduced the tax outgo besides doing away with cumbersome paperwork. Rival Amazon, which has been delivering to these states, said it will ramp up expansion and last-mile delivery of higher value goods in Bihar.
Delivering handsets -- among the ecommerce players’ highest selling category -- to two of the three most populous states in the country is critical for both market leader Flipkart and challenger Amazon as they slug it out for a higher share of the growing e-tail market.
“With GST coming in, markets of UP, Bihar and some parts of Gujarat will now be serviced, where orders were virtually nothing,” said Ayappan Rajagopal, senior director for smartphones at Flipkart. “We intend to increase our share in these markets which make up close to 13-15% of the total Indian market,” he said.
Flipkart: Flipkart begins phone delivery to all UP, Bihar cities post GST, Telecom News, ET Telecom
Delivering handsets -- among the ecommerce players’ highest selling category -- to two of the three most populous states in the country is critical for both market leader Flipkart and challenger Amazon as they slug it out for a higher share of the growing e-tail market.
“With GST coming in, markets of UP, Bihar and some parts of Gujarat will now be serviced, where orders were virtually nothing,” said Ayappan Rajagopal, senior director for smartphones at Flipkart. “We intend to increase our share in these markets which make up close to 13-15% of the total Indian market,” he said.
Flipkart: Flipkart begins phone delivery to all UP, Bihar cities post GST, Telecom News, ET Telecom