Technoglitch
Core Member
India’s largest e-commerce marketplace Flipkart has launched ‘Assured’ its very own customer loyalty service that promises speedier deliveries and better customer experience to take on Amazon Prime.
While the service will be available to all customers for no added cost, it lacks essential features that will lock customers onto the Flipkart platform. Unlike Prime, Flipkart’s offering isn’t a subscription-based service. It’s just a way for the company to mark quality listings on its platform.
“Flipkart Assured is more than a badge or a sticker. A unique quality assurance from Flipkart, it is strengthened by a comprehensive suite of well-honed capabilities across the business value chain,” said Flipkart in a blog post.
The company says all Flipkart Assured listings will be shipped within two-four days for products costing above Rs 500. Amazon Prime, on the other hand, offers free shipping for all Prime products to members within a timeline of one-two days. Prime subscribers will also have access to original video streaming content for a fee of Rs 999 per year.
Flipkart launches Assured to take on Amazon Prime | Business Standard News
While the service will be available to all customers for no added cost, it lacks essential features that will lock customers onto the Flipkart platform. Unlike Prime, Flipkart’s offering isn’t a subscription-based service. It’s just a way for the company to mark quality listings on its platform.
“Flipkart Assured is more than a badge or a sticker. A unique quality assurance from Flipkart, it is strengthened by a comprehensive suite of well-honed capabilities across the business value chain,” said Flipkart in a blog post.
The company says all Flipkart Assured listings will be shipped within two-four days for products costing above Rs 500. Amazon Prime, on the other hand, offers free shipping for all Prime products to members within a timeline of one-two days. Prime subscribers will also have access to original video streaming content for a fee of Rs 999 per year.
Flipkart launches Assured to take on Amazon Prime | Business Standard News
