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The erstwhile Northeast Bangla (NE Bangla), recently rechristened Focus Bangla, is in talks with direct-to-home (DTH) players like Tata Sky and Dish TV to increase penetration. At present, only cable TV subscribers and Airtel Digital TV customers can view the channel.
The 24x7 Bengali news channel also plans to put up 200 hoardings across the state of West Bengal from mid-April to send out the message that the channel is neutral and believes in airing unbiased news. It has even changed its logo to suggest that it will be more ‘focussed’ in presenting news from all angles.
“We are in talks with Tata Sky and Dish TV though nothing has been finalised. We aim to reach 95 per cent TV homes in the state sooner,” Focus Bangla editor-in-chief Biswa Majumdar told indiantelevision.com.
He also said that last week, the viewership of the new channel increased by around 22 per cent as compared to the week before. “Focus TV is in focus now. Focus Bangla is a news broadcasting and entertainment network,” he said and added that the channel would focus on political news with the impending elections and would interview most of the big names in the polls.
Focus Bangla in talks with Tata Sky, Dish TV to increase penetration | Indian Television Dot Com