Technoglitch
Core Member
In this age where entertainment is literally in every person’s hands through smartphones, direct-to-home (DTH) operators are upping their game to survive in an intensely competitive market. While the content in the channels they offer is not under their control, it is in offering value-added services that they are trying to outdo each other.
Like telecom, subscribers don’t opt for a DTH service for its value-added services; these are just add-ons to engage the customer. It may attract viewers, but will not be the main reason to retain them. But these value-added services, priced between Rs 5-60, can help players increase their ARPU (Average Revenue per User) moderately to significantly. And with a good consumer base in the range of 45-50 million, the DTH sector is spicing things further with value-added services.
DTH players state that though the contribution of value-added services in their revenue would be negligible, the use is growing at a very fast pace. Ashesh Jani, partner, Deloitte Haskins & Sells, feels, “The subscription model has limitations and with this being a volume business where you need numbers, if a player has value-added services, the expectation is that when 4G kicks in, it will be easy to stream selective content, giving additional revenue to DTH.”
For DTH players like Tata Sky, Airtel Digital, Dish TV, value added services like music, movies,gaming becoming key | The Financial Express
Like telecom, subscribers don’t opt for a DTH service for its value-added services; these are just add-ons to engage the customer. It may attract viewers, but will not be the main reason to retain them. But these value-added services, priced between Rs 5-60, can help players increase their ARPU (Average Revenue per User) moderately to significantly. And with a good consumer base in the range of 45-50 million, the DTH sector is spicing things further with value-added services.
DTH players state that though the contribution of value-added services in their revenue would be negligible, the use is growing at a very fast pace. Ashesh Jani, partner, Deloitte Haskins & Sells, feels, “The subscription model has limitations and with this being a volume business where you need numbers, if a player has value-added services, the expectation is that when 4G kicks in, it will be easy to stream selective content, giving additional revenue to DTH.”
For DTH players like Tata Sky, Airtel Digital, Dish TV, value added services like music, movies,gaming becoming key | The Financial Express
