GEC Watch : April 6 to April 12, 2014

Xen

EntMnt Ambassador
Official Info
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By adding 46 million viewers to its gross viewership, Star Plus hit a new record with a GVTM of 748 TVM and a relative share of 28.11% (last week 702 TVM with 27.26% relative share).

Zee TV grew by 39 TVM to become the No. 2 Hindi GEC in Week 15. The channel recorded a GTVM of 464 and a relative share of 17.44% (last week 425 TVM with 16.50% relative share).

Colors witnessed a marginal decline in its viewership and slipped to No. 3 with 451 GTVM. The channel had a relative share of 16.95% (last week 454 TVM with 17.63% relative share).

Life OK held its No. 4 position but lost a few eyeballs. The channel recorded a GVTM of 376 TVM and a relative share of 14.13% (last week 384 TVM and 14.91%).

SAB TV made a comeback at No. 5 this week by adding 16 TVM to its gross viewership. Its gross viewership was recorded at 314 TVM. The channel’s relative share grew to 11.80% (last week 298 TVM and 11.57% relative share).

Sony slipped to No. 6 with a gross viewership of 308 TVM and a relative share of 11.57% (last week 312 TVM and 12.12% relative share).


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