Within a month of launching India’s first jewellery shopping channel, Gemporia TV, Jewel Alliance Network Pvt Ltd, the equal joint venture between Jaipur-based jewellery manufacturer Pink City Jewel House and UK-based Genuine Gemstone Company, is now planning to launch more “specialised channels” in the jewellery space.
The JV had launched Gemporia TV on 23 September, which is currently available on direct-to-home (DTH) platforms Dish TV and Videocon d2h.
It expects to be on Tata Sky before Diwali. “We have formed a 50:50 JV with UK-based Gemporia under the same brand.
In future, we want to have multiple channels—a gold channel and a silver channel,” Pink City Jewel House MD Manuj Goyal told TelevisionPost.com.
The JV plans to invest Rs 60 crore (Rs 600 million) in its first year of operation and is aiming to break-even in one or two years.
Pink City Jewel House has been manufacturing jewellery for Gemporia for more than eight years.
It is one of the largest jewellery manufacturers of Jaipur while Genuine Gemstone Company is the owner of Gemporia brand.
It also owns and operates jewellery channel Gems TV. The studio and warehouse of the company are located in Jaipur.
Read more at:
Gemporia TV owners bet big on TV, plans more channels in jewellery space | TelevisionPost.com
The JV had launched Gemporia TV on 23 September, which is currently available on direct-to-home (DTH) platforms Dish TV and Videocon d2h.
It expects to be on Tata Sky before Diwali. “We have formed a 50:50 JV with UK-based Gemporia under the same brand.
In future, we want to have multiple channels—a gold channel and a silver channel,” Pink City Jewel House MD Manuj Goyal told TelevisionPost.com.
The JV plans to invest Rs 60 crore (Rs 600 million) in its first year of operation and is aiming to break-even in one or two years.
Pink City Jewel House has been manufacturing jewellery for Gemporia for more than eight years.
It is one of the largest jewellery manufacturers of Jaipur while Genuine Gemstone Company is the owner of Gemporia brand.
It also owns and operates jewellery channel Gems TV. The studio and warehouse of the company are located in Jaipur.
Read more at:
Gemporia TV owners bet big on TV, plans more channels in jewellery space | TelevisionPost.com
