Devesh
Core Member
Smartphone maker Gionee plans to almost double its marketing budget to around Rs 750 crore in 2017-18 from Rs 400 crore in the current fiscal.
"We will be investing up to Rs 750 crore in 2017-18 on marketing. It will be equally used for above the line and below the line marketing activities," Gionee India Country CEO and Managing Director Arvind R Vohra told PTI.
Gionee has roped in Bollywood actress Alia Bhatt and Team India captain Virat Kohli as brand ambassadors.
"There will be some more brand ambassadors that we will be bringing in. The campaign with Virat will start soon," Vohra said.
The Chinese company positions its products as selfie phones and promises long battery life in all its handsets.
"Our strategy is to sell hassle-free phones, which is that the phones should be available close to consumers, he should not run for battery charging, the device should have good processing speed...," Vohra said.
The company today unveiled the Gionee A1 smartphone with 16MP front camera with selfie flash, 4010 mAh battery with quick dual charge feature, 4GB RAM, 64 GB internal storage and support for external storage up to 256 GB. The phone will be available for sale in the first week of April.
Gionee: Gionee to double marketing budget to Rs 750 crore next fiscal, Telecom News, ET Telecom
"We will be investing up to Rs 750 crore in 2017-18 on marketing. It will be equally used for above the line and below the line marketing activities," Gionee India Country CEO and Managing Director Arvind R Vohra told PTI.
Gionee has roped in Bollywood actress Alia Bhatt and Team India captain Virat Kohli as brand ambassadors.
"There will be some more brand ambassadors that we will be bringing in. The campaign with Virat will start soon," Vohra said.
The Chinese company positions its products as selfie phones and promises long battery life in all its handsets.
"Our strategy is to sell hassle-free phones, which is that the phones should be available close to consumers, he should not run for battery charging, the device should have good processing speed...," Vohra said.
The company today unveiled the Gionee A1 smartphone with 16MP front camera with selfie flash, 4010 mAh battery with quick dual charge feature, 4GB RAM, 64 GB internal storage and support for external storage up to 256 GB. The phone will be available for sale in the first week of April.
Gionee: Gionee to double marketing budget to Rs 750 crore next fiscal, Telecom News, ET Telecom
