With slicker look, crazier anchors and edgier shows, NDTV Good Times has come up with a slew of new shows to reach out to Gen Y. To suit its rebranding last year of ‘#LiveYoung’, the channel has come with two new food shows FoodMad and Veggistan in July.
Speaking to Indiantelevision.com, NDTV Good Times’ channel head Aarti Singh says, “With an increasingly maturing lifestyle space in India which is at an inflection point and as pioneers in that space, we redefined the lifestyle entertainment category codes and now we cater to the youth. We are where the youth and young-at-heart consumers are.”
Launched on 26 July, Veggistan is a 100 per cent vegetarian cookery show spread across 52 episodes and hosted by chef Ajay Chopra. Produced by Ttweetyy Production, a Bengaluru based production house owned by Gopal Kulkarni, the theme based show will highlight the lifestyle of the youth in India. The show will focus on themes such as Quick Veg Bites, Mango Special, Independence Day Special, Monsoon Special etc. It airs every Sunday at 7pm.
FoodMad is a 17 episode series where Rocky and Mayur take the audience to best joints across Delhi, Mumbai, Kolkata and Bengaluru, while savouring everything from biryani to kebabs to street food to bar food. Restaurants include Soi7, Smokeys, Fat Lulu’s, Assam Bhavan, Karim’s, The Table, Meghana Biryani, Rajdhani etc. FoodMad is an in-house production, airing every Saturday at 9pm.
Good Times with New shows | Indian Television Dot Com
Speaking to Indiantelevision.com, NDTV Good Times’ channel head Aarti Singh says, “With an increasingly maturing lifestyle space in India which is at an inflection point and as pioneers in that space, we redefined the lifestyle entertainment category codes and now we cater to the youth. We are where the youth and young-at-heart consumers are.”
Launched on 26 July, Veggistan is a 100 per cent vegetarian cookery show spread across 52 episodes and hosted by chef Ajay Chopra. Produced by Ttweetyy Production, a Bengaluru based production house owned by Gopal Kulkarni, the theme based show will highlight the lifestyle of the youth in India. The show will focus on themes such as Quick Veg Bites, Mango Special, Independence Day Special, Monsoon Special etc. It airs every Sunday at 7pm.
FoodMad is a 17 episode series where Rocky and Mayur take the audience to best joints across Delhi, Mumbai, Kolkata and Bengaluru, while savouring everything from biryani to kebabs to street food to bar food. Restaurants include Soi7, Smokeys, Fat Lulu’s, Assam Bhavan, Karim’s, The Table, Meghana Biryani, Rajdhani etc. FoodMad is an in-house production, airing every Saturday at 9pm.
Good Times with New shows | Indian Television Dot Com