Technoglitch
Core Member
Google wants to keep employees who want to start their own company, or join a high flying startup. So the company may develop an “in-house incubator” allowing Google employees to develop their startups within the company.
Codenamed “Area 120,” the effort will be led by Don Harrison, vp of corporate development and Bradley Horowitz, who runs Photos and Streams, according to tech industry publication The Information. Details are being worked out, but Googlers will likely pitch business plans to the incubator and, if approved, can work on their ideas for a few months. The teams can then invite Google to be an initial investor in the startup.
The Information said this new in-house incubator can be thought of as an extension of Google’s noted 20% time—the idea that Google employees can spend 20% of their time working on independent projects. Similarly, Google is considering having “entrepreneurs in residence”—experienced founders who have successfully ran their own companies—involved for added guidance.
Google (GOOG) creates in-house start-up incubator codenamed "Area 120" — Quartz
Codenamed “Area 120,” the effort will be led by Don Harrison, vp of corporate development and Bradley Horowitz, who runs Photos and Streams, according to tech industry publication The Information. Details are being worked out, but Googlers will likely pitch business plans to the incubator and, if approved, can work on their ideas for a few months. The teams can then invite Google to be an initial investor in the startup.
The Information said this new in-house incubator can be thought of as an extension of Google’s noted 20% time—the idea that Google employees can spend 20% of their time working on independent projects. Similarly, Google is considering having “entrepreneurs in residence”—experienced founders who have successfully ran their own companies—involved for added guidance.
Google (GOOG) creates in-house start-up incubator codenamed "Area 120" — Quartz