In a diversified and complex media economy where convergence is setting the tone for future, the Indian government is working towards an integrated policy that would take care of all the existing media segments.
A government panel has recommended to the government to formulate an integrated national media policy that liberalises and reforms the broadcasting sector.
In a report containing a total of 64 recommendations, the Sectoral Innovation Council of the Information and Broadcasting Ministry headed by former I&B secretary Asha Swarup, has called for revamping of the broadcast licencing procedures and the development of an alternative to TAM ratings, which is a mechanism to capture television viewing trends.
Read More : Indiantelevision.com > News Headlines > Govt panel calls for an integrated media policy
A government panel has recommended to the government to formulate an integrated national media policy that liberalises and reforms the broadcasting sector.
In a report containing a total of 64 recommendations, the Sectoral Innovation Council of the Information and Broadcasting Ministry headed by former I&B secretary Asha Swarup, has called for revamping of the broadcast licencing procedures and the development of an alternative to TAM ratings, which is a mechanism to capture television viewing trends.
Read More : Indiantelevision.com > News Headlines > Govt panel calls for an integrated media policy