IndianMascot
Core Member
From a service that launched in the late fifties out of the studios of All India Radio in Delhi to a sprawling industry, television has indeed evolved as the most prominent medium in India for spreading information, broadcasting news and delivering entertainment.
Overview of the cable industry
According to the TRAI 2013 report, of the Rs 80,000 crore plus media industry, television amasses a whopping 42 per cent with estimated revenues at Rs 34,000 crore.
Considering that television penetration in India is still at approximately 60 per cent of total household as reported by TRAI, a lot of scope for volume growth prevails within the sector.
The television industry value chain consists of content production, broadcasting and distribution. The digitisation of cable television, driven by the recent government of India legislation, however is expected to alter the distribution system. Broadcasters, multi-system operators and DTH operators are expected to benefit the most from digitisation, while the bargaining power of local cable operators (LCOs) is expected to decline substantially.
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Overview of the cable industry
According to the TRAI 2013 report, of the Rs 80,000 crore plus media industry, television amasses a whopping 42 per cent with estimated revenues at Rs 34,000 crore.
Considering that television penetration in India is still at approximately 60 per cent of total household as reported by TRAI, a lot of scope for volume growth prevails within the sector.
The television industry value chain consists of content production, broadcasting and distribution. The digitisation of cable television, driven by the recent government of India legislation, however is expected to alter the distribution system. Broadcasters, multi-system operators and DTH operators are expected to benefit the most from digitisation, while the bargaining power of local cable operators (LCOs) is expected to decline substantially.
Wish to read further, ------>
