Technoglitch
Core Member
HBO Defined and HBO Hits, the two premium ad-freemovie channels, have launched on Dish TV and Airtel Digital TV.
These carriage deals come shortly after the signing of a strategic tie-up between HBO Asia and Eros International media to launch two new premium advertising-free movie channels in India. The channels are currently on air and will be available for a free preview in the initial phase of the launch.
HBO Defined and HBO Hits will showcase the best of Hollywood and Bollywood content through HD and SD feeds on Dish TV (channels 24 and 25 on HD and 414 and 415 on SD boxes respectively) and SD feed on Airtel Digital TV (channels 199 and 200 respectively).
Dish SD feed will go on air 28 February onwards.
The two channels will be offered at a special introductory price of Rs 49 and Rs 69 for SD and HD services respectively.
A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid March.
"The launch of HBO Defined and HBO Hits on Dish TV and Airtel Digital TV will reach out to a wide network of subscribers all over India," said HBO Asia CEO Jonathan Spink. "Subscribers in India will be able to enjoy a first class cinema experience that is 100 per cent advertising free in the comfort of their own home."
These carriage deals come shortly after the signing of a strategic tie-up between HBO Asia and Eros International media to launch two new premium advertising-free movie channels in India. The channels are currently on air and will be available for a free preview in the initial phase of the launch.
HBO Defined and HBO Hits will showcase the best of Hollywood and Bollywood content through HD and SD feeds on Dish TV (channels 24 and 25 on HD and 414 and 415 on SD boxes respectively) and SD feed on Airtel Digital TV (channels 199 and 200 respectively).
Dish SD feed will go on air 28 February onwards.
The two channels will be offered at a special introductory price of Rs 49 and Rs 69 for SD and HD services respectively.
A high impact multi-media marketing campaign will be launched to promote the two new channels across platforms. The campaign will commence mid March.
"The launch of HBO Defined and HBO Hits on Dish TV and Airtel Digital TV will reach out to a wide network of subscribers all over India," said HBO Asia CEO Jonathan Spink. "Subscribers in India will be able to enjoy a first class cinema experience that is 100 per cent advertising free in the comfort of their own home."
