I am not saying that your info is wrong bhaskar bhai. But i think we are over hyping these 2 channels. I was going through their schedule and 90% of movies I have already seen on their existing channel.
So, Just because they are now showing these channels as Advt free, why should i be interested in paying them so much amount. I must say at this point that i am huge Fan of HBO and Sony PIX channels. So, i regularly watch these channels.
Coming back to topic HBO too seems be riding on a dreamy plane and thinking of revising the prices. Except Upper Middle class i don't think remaing Indians are going to subscribe this channel by paying > Rs 100.
Do we actually require a Advt free channel at this stage of Digital Evolution ? I don't think so buddy