Article Hinduja's HITS platform NXT Digital finally lauched in India

[Anish Pai]

MUMBAI: The Hinduja Group has christened its headend in the sky (HITS) service platform as NXT Digital. The service is slated to launch in August 2015.

Speaking to Indiantelevision.com, Hinduja Ventures’ investment arm Grant Investrade managing director Tony D'silva said, “We had applied for the HITS licence in November 2012 and finally after a wait of three years, we have got the Grant of Permission Agreement (GOPA) license on 14 July, 2015.”

At the time of its launch, NXT Digital will concentrate on the phase III and IV digitisation markets, which currently have more than 110 million analogue TV households.


The platform has already started rolling out set top boxes (STBs). “We have already got order for 2.5 million STBs,” informed D’silva adding that deals with two broadcast networks has also been signed.

NXT Digital will launch with 150-200 channels in August and aims to take it up to 500 plus MPEG-4 encrypted services including HD channels with the ability to insert local channels as per requirement by October-November 2015. Not just this, the platform will also introduce value added service (VAS) like Darshan, TV Everywhere, Games and Learning by December, this year.

Read More at: Indian Television Dot Com | Hinduja's HITS platform NXT Digital to launch in August

Digital Cable is fast surpassing all other ways of TV Services. Digital Cable TV is said to be the Future of Cable TV viewing.

 

[IndianMascot]

Hinduja are living in dreamland and concentrating more in publishing articles than actual market performance

 

[scorpionking76]

Nice in print and let's wait for them to fulfill the promises

 

[NinadG]

Good to see InDIgital cable owners launching HITS....This will help expand business in remote location...

 

[TtTtTt2]

What the diff between HITS And DTH? Pros and Cons

 

[IndianMascot]

That's a vast topic bro.

In short DTH headend is on earth and HITS is Headend in the sky.

 

[DashMajor]

It's about something special to provide, already platforms are there to provide more then what Hits going to offer.

 

[Anish Pai]

Now lets go in detail: HITS is a hybrid form of broadcasting that is a mix of DTH and Cable. Its another form of providing digital cable tv services.

Lets take example of In Digital, now Indigital is a National MSO, and it has many Digital headends across states. Now to set up a Digital cable tv headend it takes a lot of capital and money and LCO have to incur more expenses.

HITS will make it possible for IN Digital to have one master headend any whichever location they want to have and then then can downlink channels from broadcaster and then uplink these to another satellite, from which LCO will downlink these MSO signals in their Mini headend (here DTH technology comes into play). After which they will demodulate and decode the signals and then transmit these signals to subscribers with cables and a STB. (Digital Cable Service).

HITS as its a Digital cable tv service can have channels upto 1000, as said by IMCL Hinduja.

 

[Deepu]

What the diff between HITS And DTH? Pros and Cons

In DTH, we get signals directly from satellite to our house using small dish.
In HITS, LCO will get signals directly from one satellite and from there they can provide cable services. With this LCO doesn't require to have multiple dishes

 

[Anish Pai]

Here the dishes used will be large, I mean to say the dish which MSO use. So there will be no rain outage at all