The TV home shopping business is proving to be unsustainable with two big players in the market. So, the two biggies have started talking about a merger.
Mukesh Ambani-owned HomeShop18 and Shop CJ Network, a 50:50 joint venture between Korean firm CJ O Shopping and private equity firm Providence Equity Partners, are in talks to merge operations.
Providence, which had bought out Star India’s 50% stake, is looking to exit. HomeShop18, part of Network18 Media & Investments, is expected to control the merged entity with CJ O Shopping bringing down its stake.
“Due diligence is on and the deal size is expected to be anywhere between $150-200 million,” the Economic Times quoted sources as saying.
Read more at: http://www.televisionpost.com/news/homeshop18-shop-cj-in-merger-talks/ | TelevisionPost.com
Mukesh Ambani-owned HomeShop18 and Shop CJ Network, a 50:50 joint venture between Korean firm CJ O Shopping and private equity firm Providence Equity Partners, are in talks to merge operations.
Providence, which had bought out Star India’s 50% stake, is looking to exit. HomeShop18, part of Network18 Media & Investments, is expected to control the merged entity with CJ O Shopping bringing down its stake.
“Due diligence is on and the deal size is expected to be anywhere between $150-200 million,” the Economic Times quoted sources as saying.
Read more at: http://www.televisionpost.com/news/homeshop18-shop-cj-in-merger-talks/ | TelevisionPost.com