IndianMascot
Core Member
India’s OTT market is not simple. There are more than 30 OTT video service providers in India currently and according to Frost & Sullivan estimates, 90 million active OTT viewers. The ecosystem comprises original content producers, content rights holders, broadcasters, cable TV operators, DTH service providers, international OTT content aggregators and distributors, and telecom operators. In an effort to establish their individual footprints, several OTT service providers are trying to do everything themselves — content production, aggregation and distribution.
Today, the biggest ammunition for stakeholders is the content rights they own. Based on various announcements from investors and OTT companies so far, about Rs 2,500-3,300 crore has been earmarked for OTT services in India especially for original content production with a significant stake committed by Amazon Prime. According to our 2016 estimates, OTT video viewers in India were expected to grow to 355 million by 2020. However, considering the pace at which broadband connectivity is growing since January, 2017, the numbers could increase at a faster pace.
The rest of 2017 will be critical for media companies to determine their video services strategy for the next five years. For now, many leading providers are second guessing the moves of three companies in the market and their interest in this space: Reliance Jio, Amazon and Netflix; before they decide their investments, core offerings and business plans.
How big is the OTT market, really? - The Financial Express
Today, the biggest ammunition for stakeholders is the content rights they own. Based on various announcements from investors and OTT companies so far, about Rs 2,500-3,300 crore has been earmarked for OTT services in India especially for original content production with a significant stake committed by Amazon Prime. According to our 2016 estimates, OTT video viewers in India were expected to grow to 355 million by 2020. However, considering the pace at which broadband connectivity is growing since January, 2017, the numbers could increase at a faster pace.
The rest of 2017 will be critical for media companies to determine their video services strategy for the next five years. For now, many leading providers are second guessing the moves of three companies in the market and their interest in this space: Reliance Jio, Amazon and Netflix; before they decide their investments, core offerings and business plans.
How big is the OTT market, really? - The Financial Express
