IndianMascot
Core Member
As India moves towards the digitization of cable TV, there is a huge opportunity in front of multi service operators to better engage with their customers and do more with their network investments.
With cable TV digitization in place, operators will have the opportunity to build two-way networks that will give subscribers new interactive services built on new age set top box infrastructure and next generation modems.
Delivering the technological edge, Broadcom has a dedicated R&D staff based in India that works on innovative yet cost effective solutions tailored to the Indian market. Rajiv Kapur, Managing Director, Broadcom India speaks with Zia Askari from TelecomDrive.com on the way STB industry is moving ahead.
Q: What is your focus in the set top box segment?
According to recent industry reports, the Indian television industry is anticipated to grow at a 15% CAGR from 2013 to 2018, driven by a gradual acceleration in pay TV penetration and the government’s mandate on digitisation of cable TV in India (CII-PwC India Entertainment and Media Outlook 2014 report).
As a leader in set-top box (STB) technology, Broadcom sees real opportunity in the Indian market to drive digitization in the country with tailored solutions. Broadcom’s diverse portfolio diversity includes cable, direct-to-home (DTH), terrestrial, IPTV, cable modems, Ethernet over Coax (EoC), Wi-Fi, Bluetooth and passive optical networking (PON) products, among others.
Specific to the set-top box market in India, Broadcom offers integrated single systems-on-a-chip (SoCs) for ultra-low cost standard definition (SD) MPEG-2 zappers with a turnkey middleware stack, as well as entry-level high definition (HD) STBs to complement the range of solutions for India’s diverse market needs.
Q: What are some of the big trends that are likely to take this segment ahead? How does your organization help towards driving the technology ahead?
The Indian TV market has come a long way over the past 20 years, when a handful of channels were provided by a single government broadcaster to the entire country. The recent government-mandated changeover from analog broadcast to digital transmissions is one of the biggest factors to drive STB technology ahead. Other trends helping to evolve the technology landscape in India include the deregulation and subsequent increase of new operators offering TV upgrades. Combined, these factors are driving competition and new features that will entice consumers to re-think how they watch TV.
From a consumer standpoint, flexibility of content delivery is an emerging trend, as consumers look to view content while on the move and record programs to view at a later time on a host of devices. This paradigm shift in content consumption is supported by set-top boxes and over-the-top services, which can drive content delivery providers to create specific content streamed through selective service providers.
On the operator side, there is a higher desire to adopt latest compression standards, from MPEG-2 to MPEG-4 and MPEG-4 to HEVC. Higher resolution formats are being adopted earlier in the product lifecycle with a desire to drive hybrid OTT services directly to the homes. There is a positive progression to drive HD content to end customers.
How multi-screen, hybrid OTT content will drive Next Gen STBs in India - Telecom Drive
With cable TV digitization in place, operators will have the opportunity to build two-way networks that will give subscribers new interactive services built on new age set top box infrastructure and next generation modems.
Delivering the technological edge, Broadcom has a dedicated R&D staff based in India that works on innovative yet cost effective solutions tailored to the Indian market. Rajiv Kapur, Managing Director, Broadcom India speaks with Zia Askari from TelecomDrive.com on the way STB industry is moving ahead.
Q: What is your focus in the set top box segment?
According to recent industry reports, the Indian television industry is anticipated to grow at a 15% CAGR from 2013 to 2018, driven by a gradual acceleration in pay TV penetration and the government’s mandate on digitisation of cable TV in India (CII-PwC India Entertainment and Media Outlook 2014 report).
As a leader in set-top box (STB) technology, Broadcom sees real opportunity in the Indian market to drive digitization in the country with tailored solutions. Broadcom’s diverse portfolio diversity includes cable, direct-to-home (DTH), terrestrial, IPTV, cable modems, Ethernet over Coax (EoC), Wi-Fi, Bluetooth and passive optical networking (PON) products, among others.
Specific to the set-top box market in India, Broadcom offers integrated single systems-on-a-chip (SoCs) for ultra-low cost standard definition (SD) MPEG-2 zappers with a turnkey middleware stack, as well as entry-level high definition (HD) STBs to complement the range of solutions for India’s diverse market needs.
Q: What are some of the big trends that are likely to take this segment ahead? How does your organization help towards driving the technology ahead?
The Indian TV market has come a long way over the past 20 years, when a handful of channels were provided by a single government broadcaster to the entire country. The recent government-mandated changeover from analog broadcast to digital transmissions is one of the biggest factors to drive STB technology ahead. Other trends helping to evolve the technology landscape in India include the deregulation and subsequent increase of new operators offering TV upgrades. Combined, these factors are driving competition and new features that will entice consumers to re-think how they watch TV.
From a consumer standpoint, flexibility of content delivery is an emerging trend, as consumers look to view content while on the move and record programs to view at a later time on a host of devices. This paradigm shift in content consumption is supported by set-top boxes and over-the-top services, which can drive content delivery providers to create specific content streamed through selective service providers.
On the operator side, there is a higher desire to adopt latest compression standards, from MPEG-2 to MPEG-4 and MPEG-4 to HEVC. Higher resolution formats are being adopted earlier in the product lifecycle with a desire to drive hybrid OTT services directly to the homes. There is a positive progression to drive HD content to end customers.
How multi-screen, hybrid OTT content will drive Next Gen STBs in India - Telecom Drive