Yeah, that's what I was doing for the first 30 minutes, refreshing and restarting the box a little while later.
It finally came around after 40 minutes or so.
About the channel, it has a different feeling than the normal Star World HD. Texts are tiny, and has more space viewing area of the show currently playing.
Something that makes you feel like it is a premium thing

I have a lot of catching up on this channel to do, will update more on this (if needed) tomorrow.