Article How Videocon d2h plans to grow its ad revenue

[Deepu]

Having substantially scaled up their subscriber base, direct-to-home (DTH) operators are tapping new revenue streams. Carriage income has grown for the leading DTH operators in the fiscal ended 31 March 2015. Also getting new attention is advertising revenue. Videocon d2h, the DTH arm of Videocon Group, earned $1.5 million of ad revenue in FY15. The company feels that the stage has arrived to exploit this revenue stream through targeted advertising across its bouquet of regional-language and proprietary channels. Claiming a reach of 65 million consumers, Videocon d2h expects to post faster ad revenue growth this fiscal. A structure is being put in place to expand this revenue pool.

Read more at: http://www.televisionpost.com/dth/how-videocon-d2h-plans-to-grow-its-ad-revenue/ | TelevisionPost.com

 

[Teufel]

That's why they have so many home channels, to advetise.

 

[DashMajor]

Again they repeated the article after 1 - 2 months ??

 

[IndianMascot]

Carriage fee can't bring what advt can bring. That's the reason Tata Sky encased it long back and now d2h too making money out of it.

 

[Technoglitch]

have they become an IPO company? if so they have to answer the investors hence they are looking for revenues.

 

[IndianMascot]

Yeah. And that's the reason they are more attentive towards channel additions, value added services and ad revenue too.

 

[NinadG]

Better to also employ services of media consultants & big data analysts like TS is doing to profile customer & target proper audience.....

 

[IndianMascot]

Yeah. still Much more needed from them.

 

[sunnysep1]

Trust they are on right track D2h knows Indian flavours that's why they serve bhajan In morning .amazing music and movie across the day ....

 

[sunnysep1]

They are for mass and for class as well