Devesh
Core Member
Huawei is aiming to garner 10% share in India's highly competitive smartphone market, on the back of its dual-brand strategy and special focus on the offline retail channel, having restructured its consumer, or handset, business.
"We want to be a leader in the India market. India's consumers business directly reports to China headquarter because of the importance of the market," Peter Zhai, President of Huawei India Consumer Business Group, told ET. "With two smartphone brands, our first target is to reach 10% market share by the end of next year."
He added that the device business group contribution is less in India at single digits, but the company is hoping to change that soon change with its new aggressive strategy in a market which is its second largest after China.
Huawei aims 10% smartphone share in India's highly competitive market | ET Telecom
"We want to be a leader in the India market. India's consumers business directly reports to China headquarter because of the importance of the market," Peter Zhai, President of Huawei India Consumer Business Group, told ET. "With two smartphone brands, our first target is to reach 10% market share by the end of next year."
He added that the device business group contribution is less in India at single digits, but the company is hoping to change that soon change with its new aggressive strategy in a market which is its second largest after China.
Huawei aims 10% smartphone share in India's highly competitive market | ET Telecom
