I&B ministry, Prasar Bharti to probe TAM !

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The ministry of information & broadcasting and Prasar Bharati will jointly investigate allegations of fudging of television viewership by TAM Media Research. The two have also sought an explanation from TAM on this issue.

Prasar Bharati, which believes that the TAM data completely under-represents terrestrial and rural reach of Doordarshan-the state broadcaster-is holding consultation with the ministry and contemplating appropriate action against TAM, a senior government official, who asked not to be named, said.

"It is high time transparency and fairness came into the system," the Information & Broadcasting ministry official said. The ministry has written to TAM asking for an explanation. "Within this week, we are also sending out reference letters to TRAI, the telecom regulator, and Competition Commission of India," the official added.


Read More : Information & Broadcasting ministry, Prasar Bharti to probe TAM - The Economic Times

 

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Prasar Bharati gets board approval to move CCI against TAM

Prasar Bharati is planning to soon move the Competition Commission of India (CCI) against Television Audience Measurement (TAM) for not covering markets where pubcaster Doordarshan had a strong reach.

The Prasar Bharati Board which met here yesterday approved the draft of the petition prepared earlier by the pubcaster's national broadcaster.

Prasar Bharati CEO Jawhar Sircar said, "Doordarshan's reach and viewership is its strength. Even when the television industry wants to reach more viewers, they acknowledge it like in the case of programmes like Satyamev Jayate. This reach should be reflected in the ratings."

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