News IBM, AMD and Others Plan Assault on Intel’s Chip Dominance

Technoglitch

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Few companies enjoy the kind of dominance Intel Corp. does in chips for the computers found in data centers. But competitors keep trying to pry open its server stronghold, withInternational Business Machines Corp. the latest to brandish a new tool.

IBM, at a Silicon Valley technical conference on Tuesday, plans to reveal new details of Power9, the next addition to the line of microprocessors the technology giant uses in its own servers and—in a recent strategy shift—offers to other hardware companies.

Advanced Micro Devices Inc., meanwhile, is using the same event to discuss the inner workings of processor technology called Zen that it plans to use in chips targeting servers and other hardware. AMD, which uses the same x86 design as Intel, last week at a company event demonstrated a chip using Zen processor cores outpacing its larger rival’s chips in one speed test.

“We had let our performance slip versus the competition,” said Mark Papermaster, AMD’s senior vice president and chief technology officer. “This really is quite a statement to the industry that AMD is back in high-performance processors.”

ARM Holdings PLC, which licenses chip technology used in most mobile phones, is also discussing plans at the Hot Chips conference to add features for use in supercomputers and other scientific applications. The British company estimates that 13 companies already are using its technology in chips for servers and other data-center hardware, which are expected to compete with Intel products.


IBM, AMD and Others Plan Assault on Intel’s Chip Dominance - WSJ
 
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