IndianMascot
Core Member
Joining the bandwagon, Bloomberg TV India and India TV have also pulled out of TAM data. Bloomberg TV India today announced that they have terminated the services of TAM with immediate effect. The channel has also asked TAM to stop reporting its viewership numbers. As for India TV, informed sources say that the Hindi news channel has also written to TAM withdrawing its subscription.
Sriram Kilambi, President, Bloomberg TV India, said, “There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewers whereas the primary viewership of a business news channel like Bloomberg TV India is during working hours, i.e., from the office. Furthermore, our analysis of TAM numbers indicate that sample size of people viewing business news is too small to be insightful. Therefore, the data that is generated by TAM does not represent the reality. It is better that they do not report data at all rather than report data that is insufficient and incomplete.”
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