TEN Sports hopes to earn Rs.120 crore from India-South Africa series
TEN Sports, the sports network from Taj Television Ltd, a 100% subsidiary of Zee Entertainment Enterprises Ltd (ZEEL), is hoping to earn close to Rs.120 crore from coverage of the upcoming India-South Africa cricket series between 5 and 26 December.
“Whether it’s sports enthusiasts or experts, this series is being viewed by all with much interest as it is a fresh beginning for Team India following Sachin Tendulkar’s retirement,” said Rajesh Sethi, chief executive officer of TEN Sports.
The series to be played in South Africa will have two test matches and three one-day internationals (ODIs).
Taj Television, which owns runs channels such as TEN Cricket, TEN HD, TEN Golf and TEN Sports, acquired television rights from Cricket South Africa (CSA) in 2011 for a period of eight years for about $200 million for the Asia and Middle East regions.
The series will also be broadcast on
Ten Sports
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