The channel, which went live today in Europe, will be launched in India as and when a deal is inked with a distribution platform.
TERN is owned by a UK-based company called General Satellite, which provides technology solutions to pay TV platforms.
“We are launching a UHD factual entertainment channel in Europe today. In India, we have partnered with iTV Network as our local partner for playout and broadcasting the channel. Content is owned by us, iTV will run the channel on our behalf. They also have the licence for the channel,” TERN CFO Andrew Spriggs told TelevisionPost.com.
Spriggs revealed that the Indian partner is in negotiations with leading multi-system operators (MSOs) and direct-to-home (DTH) platforms to distribute the channel.
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