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India may be struggling with completing the strenuous task of digitising the close to 9.4 crore cable TV homes, but when it comes to keeping pace with technology as compared to the rest of the world, we are not very far behind.
While it was direct to home (DTH) player Videocon d2h which first announced that it was working out to launch its 4K Ultra HD service, Tata Sky followed soon. And with this, came the one big question: is the country ready for a technology such as this? Answers Broadcom Corporation associate product line director Brett Tischler, “The consumer is ready for 4K technology, which gives a clearer, sharper and brighter viewing experience. When people see it, they want it.”
Worldwide, when the first 4K Ultra HD TV was launched, it cost close to $20,000. “This has now come down to $1000. This makes the TV much more affordable. The premium consumer is quick to respond,” he adds.
The chip making company, Broadcom has forayed into 4K technology as well. And if sources are to be believed, it is Broadcom’s chip that has been used in the 4K Ultra HD set top boxes (STBs) introduced by both Videocon d2h and Tata Sky.
While one may feel that there is not enough 4K content available the world over, Tischler feels otherwise. According to him, 4K content can be made available on Over the Top (OTT) platforms or through Live TV, Video on Demand (VOD) and web based content. Sports and movies are the two genres which will be popular in 4K. “There are a few Hollywood movies which are being made in 4K. Also the last three or four 2014 FIFA World Cup matches were broadcast in 4K in South America,” adds Tischler.
Broadcom, in the past had also telecast the winter Olympics using 4K technology. According to Broadcom managing director Rajiv Kapur 4K will be adopted faster world over.
Ultra HD filming, transmission and broadcast requires a significant increase in bandwidth. “Our Ultra HD video decoder solutions with integrated high efficiency video codec (HEVC) technology reduces bandwidth usage by 50 per cent, allowing users to download Ultra HD content in half the time,” informs Tischler.
Both Kapur and Tishler are of the view that HEVC is the standard that the industry will move towards now. And if the duo is to be believed, the operators in India will soon move towards HD HEVC set top boxes (STBs), since the technology compresses the content and reduces the bandwidth needed to half.
Is India ready for HD HEVC set top boxes? | Indian Television Dot Com
While it was direct to home (DTH) player Videocon d2h which first announced that it was working out to launch its 4K Ultra HD service, Tata Sky followed soon. And with this, came the one big question: is the country ready for a technology such as this? Answers Broadcom Corporation associate product line director Brett Tischler, “The consumer is ready for 4K technology, which gives a clearer, sharper and brighter viewing experience. When people see it, they want it.”
Worldwide, when the first 4K Ultra HD TV was launched, it cost close to $20,000. “This has now come down to $1000. This makes the TV much more affordable. The premium consumer is quick to respond,” he adds.
The chip making company, Broadcom has forayed into 4K technology as well. And if sources are to be believed, it is Broadcom’s chip that has been used in the 4K Ultra HD set top boxes (STBs) introduced by both Videocon d2h and Tata Sky.
While one may feel that there is not enough 4K content available the world over, Tischler feels otherwise. According to him, 4K content can be made available on Over the Top (OTT) platforms or through Live TV, Video on Demand (VOD) and web based content. Sports and movies are the two genres which will be popular in 4K. “There are a few Hollywood movies which are being made in 4K. Also the last three or four 2014 FIFA World Cup matches were broadcast in 4K in South America,” adds Tischler.
Broadcom, in the past had also telecast the winter Olympics using 4K technology. According to Broadcom managing director Rajiv Kapur 4K will be adopted faster world over.
Ultra HD filming, transmission and broadcast requires a significant increase in bandwidth. “Our Ultra HD video decoder solutions with integrated high efficiency video codec (HEVC) technology reduces bandwidth usage by 50 per cent, allowing users to download Ultra HD content in half the time,” informs Tischler.
Both Kapur and Tishler are of the view that HEVC is the standard that the industry will move towards now. And if the duo is to be believed, the operators in India will soon move towards HD HEVC set top boxes (STBs), since the technology compresses the content and reduces the bandwidth needed to half.
Is India ready for HD HEVC set top boxes? | Indian Television Dot Com
