"At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive…,” had said Star India CEO Uday Shankar when the network launched its online sports platform starsports.com.
Two years have passed since then and keeping up with the changing times, the giant network is back with a new platform. Christened hotStar, the video on demand (VoD) portal, currently running in beta version, will change the way people view content on television or digitally.
With everything found under one roof, the platform has all the genres the network dabbles in. From popular dailies to live sporting events, a click will please many.
The network labels the platforms as the “most compelling catalogue ever offered over-the-top on mobile and the web, making it the most the most complete video destination for consumers.”
With around 20,000 hours content spread across seven languages, which includes 120+ full length TV shows, 500+ movies and live screening of popular sports like cricket, football, tennis and kabbadi, hotStar caters to a very large and diverse audience.
Indian Television Dot Com | Is Star’s VoD ‘hot’ enough?
Two years have passed since then and keeping up with the changing times, the giant network is back with a new platform. Christened hotStar, the video on demand (VoD) portal, currently running in beta version, will change the way people view content on television or digitally.
With everything found under one roof, the platform has all the genres the network dabbles in. From popular dailies to live sporting events, a click will please many.
The network labels the platforms as the “most compelling catalogue ever offered over-the-top on mobile and the web, making it the most the most complete video destination for consumers.”
With around 20,000 hours content spread across seven languages, which includes 120+ full length TV shows, 500+ movies and live screening of popular sports like cricket, football, tennis and kabbadi, hotStar caters to a very large and diverse audience.
Indian Television Dot Com | Is Star’s VoD ‘hot’ enough?
