iTV Network in strategic alliance with Trilogic Digital for entertainment TV network

THAKUR

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Kartikeya Sharma’s iTV Network, which owns and operates six news channels including NewsX in English and India News in Hindi, is looking to build a non-news TV network in parallel.

For the same, the company has entered into a long-term strategic partnership with BSE-listed Trilogic Digital Media Ltd (TDML), a broadcast management and audiovisual content syndication company with interests spanning the spectrum of TV and digital media business.

As per the deal, TDML will look after the operations, including programming, marketing, distribution and monetisation of the soon-to-be-launched regional entertainment channels from iTV Network apart from recently launched ultra-high definition (UHD) channel Insight, for which iTV Network is a partner in India.

TDML will bring to the table a Hindi general entertainment channel (Sahara One), a Hindi movie channel (Filmy), and fashion and lifestyle channel (FTV).

The upcoming launches from the group, a Bhojpuri entertainment channel called Phulwaa (next fiscal) and a travel channel with India focus will also be part of the alliance, TDML MD Vishal Gurnani told TelevisionPost.com.

Vishal Gurnani “We signed the strategic alliance with iTV Network earlier this month.

We will launch and operate the non-news channels and will also distribute the news channels under iTV Network,” Gurnani added.

When asked if iTV would take an equity stake in the company, Gurnani clarified that currently it is a ‘long-term strategic alliance’ and anything is possible.

“There are four big broadcasting networks in our country. In the next five years, by 2020, we would like to be the fifth one.

We have the expertise of broadcast management and iTV brings great financial muscle and infrastructure. It is a perfect marriage,” Gurnani opined.

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iTV Network in strategic alliance with Trilogic Digital for entertainment TV network | TelevisionPost.com
 
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