There is no better time than elections to promise the moon. And in poll-bound Haryana, netas have mastered the art. From catchy slogans, jingles on TV channels and FM radio, music videos on the Internet, social media, innovative posters to even colours of turbans of the partymen, you will struggle to name a place where Haryana’s netas have not ventured, to crow their ‘achievements’ or what they are ‘capable of achieving’.
While in its effort to pull off a victory for the third consecutive time, the ruling Bhupinder Singh Hooda government is singing its own praise aloud to pocket that extra vote, and the state’s principal opposition party, the Indian National Lok Dal (INLD); the Jan Chetna Party floated by former Congress leader Venod Sharma; the Haryana Lokhit Party of former state home minister Gopal Goyal Kanda are not behind in the rat race.
If the BJP is using its proven “achhe din aane waale hain” slogan and the Narendra Modi factor to woo voters, the state’s Congress government takes the cake for its ad blitzkrieg. It has launched an onslaught of campaigns such as “sabse aage Haryana, sabse uppar Haryana” (Haryana is ahead of all, above all) to pat its own back.
The two-minute jingle that’s aired on FM and TV channels eulogises Haryana—“Poori duniya me apni alag pehchan, number one Haryana, Hooda ji ka Haryana, chahe khet hon, khel ya jung ka maidan, sabse aage Haryana, sabse uppar Haryana”. It covers the entire spectrum by lauding the state’s achievements in luring investment with “sabse jyada nivesh yahan”, and wooing farmers with promise of MSP in “faslon ke be badhiya daam”, the poor with the line “garib bachon ki shiksha”and the sportspersons with the praise of “pehelwans”.
Jingles Mingle with Political Hues in Haryana -The New Indian Express
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