Feature phone maker Jivi on Thursday launched its first smartphone, which is 'extremely affordable' at Rs. 1,999, aimed at the masses.
The New Delhi-based firm, which expects to sell about 200,000 units of the device, claims this is the cheapest Android-based smartphone available in the country.
"The intent was clear. We want to make available a good quality smartphone at an extremely affordable price, we are doing this on very thin margins," Jivi Mobiles CEO Pankaj Anand told PTI.
He added that the firm will bring newer devices in the coming weeks powered by the latest Android KitKat operating system.
Earlier this week, another domestic firm Intex had launched an Android 4.4 KitKat powered smartphone, the Aqua T2. for Rs. 2,699 via Flipkart, claiming it was the cheapest KitKat-based smartphone in the country.
The dual-SIM Jivi JSP 20, which will be sold exclusively through e-commerce firm Amazon.in, features a 3.5-inch (320x480 pixel) display, 1GHz processor and Android 2.3.5 Gingerbread OS.
The Jivi JSP 20 sports 128MB of RAM, 256MB inbuilt storage that's expandable via microSD card (up to 32GB), a 2-megapixel rear camera with flash, and a 1350mAh battery.
Jivi Launches 'Cheapest Android-Based Smartphone in India' at Rs. 1,999 | NDTV Gadgets
