Kartikeya Sharma’s iTV Network plans big-bang expansion with seven new channels

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Kartikeya Sharma-promoted iTV Network, which owns and operates seven news channels including NewsX in English and India News in Hindi, is all set to embark on a big-bang expansion drive.

This will see the news network venturing into regional and factual entertainment, besides adding to the existing fleet of news channels.

Seven new launches are being planned, including three news channels (one in HD), two regional entertainment channels, and two factual entertainment channels (one in UHD).

The network is all set to add two regional channels to its bouquet, by launching a Bengali news channel and one for the North East region.

The two news channels are likely to be named ITV Bangla and ITV NE. The main brand of the Hindi and regional news network is India News.

The regional news bouquet includes India News Haryana, India News Uttar Pradesh, India News Rajasthan and India News Madhya Pradesh.

The Bangla news channel will address the lucrative and important Bengali-speaking market, which is currently ruled by ABP News Network’s ABP Ananda, ETV News Network’s ETV News Bangla and Zee Media’s 24 Ghanta in order of dominance.

Read more at:

Kartikeya Sharma’s iTV Network plans big-bang expansion with seven new channels | TelevisionPost.com
 
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Kartikeya Sharma-promoted iTV Network, which owns and operates seven news channels including NewsX in English and India News in Hindi, is all set to embark on a big-bang expansion drive. This will see the news network venturing into regional and factual entertainment, besides adding to the existing fleet of news channels.

Seven new launches are being planned, including three news channels (one in HD), two regional entertainment channels, and two factual entertainment channels (one in UHD).

The network is all set to add two regional channels to its bouquet, by launching a Bengali news channel and one for the North East region. The two news channels are likely to be named ITV Bangla and ITV NE.

Almost three years after acquiring NewsX from the late Jehangir Pocha and Nai Duniya’s Vinay Chhajlani, the network is all set to launch NewsX in HD, which will be a first-of-its-kind initiative for Indian news channels.

Planned as an ad-free news channel, NewsX HD will deliver a multi-screen experience on a single screen to the multitasking high-profile urban viewers of India.

iTV Network is all set to enter the regional general entertainment space. It plans to launch an Assamese-language general entertainment channel. The name of the channel is likely to be ITV Hi Life. The Haryanvi entertainment channel is likely to be named ITV AND.

In one of the most ambitious projects of the network, the company is planning to launch India’s first 4K channel in October. It will be called Insight 4K.

Insight 4K will be complemented by an HD channel called Insight HD, which will have the same content as Insight 4K, albeit in HD.

Insight claims to have the world’s largest UHD content library comprising 200 hours of original and 200 hours of acquired content. It promises to provide a more entertaining viewing experience with dynamic TV formats.

Read more at: http://www.televisionpost.com/television/kartikeya-sharmas-itv-network-plans-big-bang-expansion-with-seven-new-channels/ | TelevisionPost.com
 
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