Tell us about the multi language feeds that Sony Kix will be carrying?
We are taking the Tamil and Telugu feeds on Sony Kix. It will also have an English feed but the primary thrust is going to be in the southern markets. If you want to watch it (in other cities) for instance in Tamil, the choice will be on DTH or digital cable. Traditionally cricket coverage has been confined to English and Hindi, the southern markets have never had an option of viewing it in their local languages. It has always been force fed to them. So we are trying to break that mould and trying to provide more options for them. We are evaluating the numbers all the time to see what is working and not.
Kix is being positioned as football and fight sports channel: Prasana Krishnan
We are taking the Tamil and Telugu feeds on Sony Kix. It will also have an English feed but the primary thrust is going to be in the southern markets. If you want to watch it (in other cities) for instance in Tamil, the choice will be on DTH or digital cable. Traditionally cricket coverage has been confined to English and Hindi, the southern markets have never had an option of viewing it in their local languages. It has always been force fed to them. So we are trying to break that mould and trying to provide more options for them. We are evaluating the numbers all the time to see what is working and not.
Kix is being positioned as football and fight sports channel: Prasana Krishnan
