EntMnt Xclusive Latest DTH Subscriber Base of India !

[IndianMascot]

Below is the Latest Indian DTH Data as per report released by MPA.

For the six months ending June 2012, the industry added only 4.4 million gross subscribers, taking the cumulative gross base to 48.8 million subscribers, according to the latest report from Media Partners Asia.

One big positive development however has been the reduction in churn rates as active-to-net-subscriber ratios improved. For the period under review, the total industry active base stood at 29.8 million with Videocon d2h and Tata Sky as the major contributors to active subscriber additions. Dish TV still has the biggest share of active subscribers with 23 per cent, followed by Tata Sky and Airtel with 19 per cent each.

 

[Technoglitch]

still TS has active subscribers inspite of high cost and lower no of channels.

 

[IndianMascot]

Amazing na . Its called the power of Brand Value and tight hold on Distribution system.

 

[Technoglitch]

indeed, but how long the brand value be sustained?
Sometimes, even the so called rich walas too dont have idea abt technology and dont go over the horizon.

 

[IndianMascot]

Yes, but for that Tata Sky still have time and Launch of GSAT 10 can easily change their present fate.

 

[aumnamonarayan]

i have always told and now u have the official proof,tata sky has a strong brand value, people know dthas tata sky just like washing soap is known as rin in villages in india.tata sky has a brand connect which no other dth op has and that is why they r gaining but surely this will come down as people realize that tata sky has less channels, more cost is not a factor as many people want good service even if it comes at a cost.
in another 2 years, sun direct and reliance will vanish, dishtv will loose, already their cust base has come down from 40 to 23 percent
if tata sky adds channel , they will b no.1 folowed by airtel an videocn which will b neck to neck and last will b dish tv
gretest fact half of dish tv customers r inactive state and i know major chunk r watching dd direct chs on dish tv

 

[aumnamonarayan]

http://www.business-standard.com/india/news/dth-hits-44-mn-homes/464722/

see this old dat, how much dish tv lost in 6 months and how much d2h gained


@im bhai where has this article been published, post the link plz

 

[Mr.Bhat]

Hai Dino ,
Leave the link and me too can give it but no more details in the link, All info is posted by IM.
BTW Tatasky have always Brand value and thats the main power to stay in the market. Hope they will move forword after new sar launch.

 

[IndianMascot]

I have already shared the entire details dino29. There is nothing different as Mr.Bhat said .

But dino29 2-3 days back only you said that Tata Sky will die soon. I don't see then dying anywhere.

 

[aumnamonarayan]

i stand by it, they will die soon once their brand values dies, already their share has slipped. wait n watch

regarding link, i need it as i want to post this info in another forum