Update Leading MSOs decide to put Star channels on a la carte in Mumbai

[IndianMascot]

The leading multi system operators (MSOs) in Mumbai, except Hathway Cable and Datacom, have agreed to put all Star channels on a la carte. With IndusInd Media and Communications Limited (IMCL) being the first one to agree to the demands of Maharashtra Cable Operators Federation (MCOF), the others including Den Networks, Digicable and Siti Cable have also agreed to give the Star network channels only on viewer’s choice.

Starting immediately, all the Star channels will go off air from all the platforms. “A landmark decision has been taken today. All the leading MSOs have agreed to put Star channels on a la carte, on the rate published by the broadcaster in the Reference Interconnect Offer (RIO),” informs MCOF president Arvind Prabhoo adding that the MSOs have agreed to forego their share and will sell the channels on the RIO price only.

“The last mile owner (LMO), depending on the area he is dealing with, will add the collection charges and give it to his customer,” he says.


Leading MSOs decide to put Star channels on a la carte in Mumbai | Indian Television Dot Com

 

[DashMajor]

Great, pay more to live STAR

 

[Sanjeev]

They have no option but to go for it

 

[NinadG]

Unity is very imp for MSOs to survive.......

 

[DashMajor]

The only way MSOs can kneel down STAR by making sure that their packages are not costlier then DTH. Rest if MSOs take united decision then no way STAR will go anywhere except to see defeat.

 

[IndianMascot]

Absolutely. Without unity no one gonna survive infront of broadcasters.

 

[Sanjeev]

The only way MSOs can kneel down STAR by making sure that their packages are not costlier then DTH. Rest if MSOs take united decision then no way STAR will go anywhere except to see defeat.

Absolutely. Without unity no one gonna survive infront of broadcasters.

Bu do you all think they will get united coz its the matter of who is giving maximum channels to their customers

 

[IndianMascot]

Everyone have issues majorly with Star. With others, dispute happens but settle down too.

 

[DashMajor]

Bu do you all think they will get united coz its the matter of who is giving maximum channels to their customers

Except STAR all MSOs are giving other Network Channels in the base pack. Tats a reason very quickly Hathway settled with ZEE Turner and neutral the score.

 

[Technoglitch]

MSO should stay in unity in this case and make STAR to bow down.