Bolstered by the Bombay High Court order overturning ban on Maggi, Nestle India plans to bring back the popular instant noodles back in the market by end of this year subject to certain clearances.
The company, which has taken a hit of Rs. 450 crore, including destroying over 30,000 tonnes of the instant noodles since June when it was banned because of alleged excessive lead content, says it will continue with the existing formula of the product and not change the ingredients.
On changing ingredients
Asked whether the recent problems would make the company change ingredients of the instant noodles, Mr. Narayanan replied in the negative saying “what has worked for 30 years” must work in future too, although the company would continue to work on innovation and add more variants in future.
Acknowledging that the ban has ‘dented’ the company, he said the company has to win back consumer confidence and will “spend aggressively” on rebuilding the brand from a “zero” level through customer engagement activities and advertisements.
When asked if the company would consider seeking damages from food regulators on the back of Bombay High Court judgement, he remained non-committal said the company’s focus would be to bring back Maggi as soon as possible, look ahead and move on while working together with authorities. The Consumer Affairs Ministry has filed a class action suit against Nestle India seeking about Rs. 640 crore in damages for alleged unfair trade practices, false labeling and misleading advertisements.
It was for the first time that the ministry dragged a company to the National Consumer Disputes Redressal Commission (NCDRC) using a provision in the nearly three-decade-old Consumer Protection Act.
MSG as an ingredient
He said a lot of consumers at some stage had started asking the question about monosodium glutamate (MSG) as to whether it is an added chemical or does it occur naturally.
“We explained that glutamic acid naturally exists in a lot of food products. We don’t add it as a chemical or additive,” he said.
The company had removed ‘no added MSG’ label from its packs when the controversy broke out in June.
On allegations of difference in Maggi’s export and domestic consumption quality, Mr. Narayanan said: “Difference in exported product and Indian product is only of packaging. It is very difficult to export (Maggi meant for consumption in India) as the packaging is different in every country.”
Trying to bring back Maggi by end of this year: Nestle India - The Hindu