The Rs 144 Maggi 'welcome kit' (with freebies) to be sold on Snapdeal from November 12
Nestle's Maggi is being sold via flash sale model on e-commerce platform Snapdeal, with the online retailer seeking pre-registrations of buyers for the instant noodles brand that made a comeback after a gap of five months.
Snapdeal has opened up registrations and the sale will begin from November 12. As described by Snapdeal, registered users will be allowed to buy a special welcome kit that includes 12 packs of Maggi and some freebies.
The eCommerce company, however, has not disclosed the quantity of packets that will go on sale and said "limited stock will be available".
Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
Flash sales or deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
"Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5 minutes of Maggi Flash Sale going live today. There has been much anticipation for the return of one of the favourite Indian brands and we have witnessed a phenomenal response to this sale from customers across the country," Snapdeal Senior Vice President (Partnerships and Strategic initiatives) Tony Navin said.
Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
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