This is like 2-way thing....On one hand powerful e-tailer or dealer may send a brick to the customer deliberately. In this case customer will have to fight & prove to the e-tailer that he has been fleeced. Here e-tailer can easily blame the customer directly or indirectly to avoid rsponsibility.
As far as I understand, legally e-tailers are acting just as a platform for connecting a dealer with a customer as direct e-tailing is not allowed in India.
So legally an e-tailer can easily escape by simply blaming a customer or asking him to deal with dealer directly. Of course there is mechanism like protection offered by e-tailers to convince customers in some cases.
On the other hand, customer may thrash delivery boy, snatch the consignment & even beat him up.
But here all this would happen within the premises of the customer so its easy for e-tailer or dealer to track him.
In all these possibilities, its very much likely that customer could get conned easily which has happened many times because most of the times payment is made before the shipment is done.
