Merry Christmas from Tata Sky - A Ray of Light in Dark Times
- Thread starter aumnamonarayan
- Start date
IndianMascot
Core Member
Ad is really surprising with nothing revealed 
scorpionking76
EntMnt Knight
Is this a precursor teaser
aumnamonarayan
EntMnt Contributor
Arre baba, where r u guys taking this to?
This is nothing but a social message from tata sky that we should be positive in these dark times and fill it with hope and love by letting light enter our lives.
It's clearly mentioned in description when u play the video on YouTube
This is nothing but a social message from tata sky that we should be positive in these dark times and fill it with hope and love by letting light enter our lives.
It's clearly mentioned in description when u play the video on YouTube
IndianMascot
Core Member
When we see video, we don't read things
scorpionking76
EntMnt Knight
surprise ??
Tata Sky’s Christmas Ad is a Testament to India’s Unity in Diversity
The idea of a festival is that it should be celebrated by people of all communities, though there are places, where celebrating Christmas is barred. For example, according to several reports in Brunei, people (especially Muslims) wearing Santa caps would be either put in prison or fined.
Now, India is no Brunei, and Tata Sky, a key player in the country's DTH market, has taken a unique approach to prove India's communal unity further. The brand has come up with a 'Christmas Surprise' film where three Muslim musicians are seen playing 'Silent Night', 'Rudolph The Red-Nosed Reindeer,' ending with 'We Wish You A Merry Christmas'.
It is a delightfully executed film with no words and only instrumental music. The film is designed and executed by Ogilvy and Mather.
Speaking on the video, Malay Dikshit, Chief Communication Officer, Tata Skyshares that there was no strategy driven objectives behind the film. "We wanted people to pause for a minute, relax and wish them at this time of the year. The brand aims to spread the message of peace, harmony and love among the people," adds Dikshit.
Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India added that the brief for the campaign was to create a message for people. "Tata Sky has given an ongoing brief and there will be more campaigns on the similar lines where the message of goodwill, harmony, peace and love will be disseminated. Over the years, Tata Sky has established itself as a responsible brand and it aims to carry that legacy with it," shares Pandey.
Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age
The idea of a festival is that it should be celebrated by people of all communities, though there are places, where celebrating Christmas is barred. For example, according to several reports in Brunei, people (especially Muslims) wearing Santa caps would be either put in prison or fined.
Now, India is no Brunei, and Tata Sky, a key player in the country's DTH market, has taken a unique approach to prove India's communal unity further. The brand has come up with a 'Christmas Surprise' film where three Muslim musicians are seen playing 'Silent Night', 'Rudolph The Red-Nosed Reindeer,' ending with 'We Wish You A Merry Christmas'.
It is a delightfully executed film with no words and only instrumental music. The film is designed and executed by Ogilvy and Mather.
Speaking on the video, Malay Dikshit, Chief Communication Officer, Tata Skyshares that there was no strategy driven objectives behind the film. "We wanted people to pause for a minute, relax and wish them at this time of the year. The brand aims to spread the message of peace, harmony and love among the people," adds Dikshit.
Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather India added that the brief for the campaign was to create a message for people. "Tata Sky has given an ongoing brief and there will be more campaigns on the similar lines where the message of goodwill, harmony, peace and love will be disseminated. Over the years, Tata Sky has established itself as a responsible brand and it aims to carry that legacy with it," shares Pandey.
Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age
Technoglitch
Core Member
An article that explains the ad for those who didnt understand it.