Dr. Jinendra Kumar Jain is a Surgeon, Former Member of Parliament and the Founder / Chairman of Indian media House, the Jain TV Group. Dr. Jain pioneered the satellite TV era in India by launching country’s first round-the-clock satellite television service in Indian languages. JAINHITS is his latest initiative to serve the national goal of digitization. JAINHITS is a Direct To Network (DTN) digital service that has many advantages over DTH. JAINHITS proposes to distribute 200 to 500 digital channels via satellite to the existing ground networks of cable operators and is designed to integrate broadcasting and broadband internet services, thus help bridging the digital divide in one go all over the country.
Talking to exchange4media, Jain talks about the operations of JAINHITS, digitisation, and the way forward for the cable TV industry.
What is the presence of JAINHITS since launch?
The launch of the JAINHITS service took place in January 2014 and ever since, our journey has been on the fast track. We aim to build and operate digital highways in collaboration with the cable network owners. The response of the small cable operators (LCOs) has been excellent and they only are fueling the growth of the JAINHITS. The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on their empowerment. Many of these small LCOs are not highly educated and don’t fully understand the DAS regulations and matters related to taxation, etc. But they have made money by setting up their networks. At times they succumb to the pressure tactics and allurements of the big players but the history of the cable trade has shown that they don’t want to lose the control of their networks and of their customers. These are some of the reasons that they find our offerings much more attractive and beneficial to them.
Why should a cable operator join hands with JAINHITS?
In our endeavor to enable 60,000 small and medium cable operators to become MSOs and go digital independently, we are offering an integrated end- to- end, single window plug & play solution. JAINHITS offerings are fully regulated and DAS compliant with a wider choice of channels that is cost effective and is the fastest way to offer Digital cable services in any part of India. In addition, our broadband offering gives additional edge to JAINHITS partners and helps them to increase revenues by increasing ARPUs.
Monopoly houses in cable industry offer resistance at every step: Jinendra Kumar Jain
Talking to exchange4media, Jain talks about the operations of JAINHITS, digitisation, and the way forward for the cable TV industry.
What is the presence of JAINHITS since launch?
The launch of the JAINHITS service took place in January 2014 and ever since, our journey has been on the fast track. We aim to build and operate digital highways in collaboration with the cable network owners. The response of the small cable operators (LCOs) has been excellent and they only are fueling the growth of the JAINHITS. The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on their empowerment. Many of these small LCOs are not highly educated and don’t fully understand the DAS regulations and matters related to taxation, etc. But they have made money by setting up their networks. At times they succumb to the pressure tactics and allurements of the big players but the history of the cable trade has shown that they don’t want to lose the control of their networks and of their customers. These are some of the reasons that they find our offerings much more attractive and beneficial to them.
Why should a cable operator join hands with JAINHITS?
In our endeavor to enable 60,000 small and medium cable operators to become MSOs and go digital independently, we are offering an integrated end- to- end, single window plug & play solution. JAINHITS offerings are fully regulated and DAS compliant with a wider choice of channels that is cost effective and is the fastest way to offer Digital cable services in any part of India. In addition, our broadband offering gives additional edge to JAINHITS partners and helps them to increase revenues by increasing ARPUs.
Monopoly houses in cable industry offer resistance at every step: Jinendra Kumar Jain
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