TheOneAlliance launches 7 new channels in its bouquet
TheOneAlliance, MSM Discovery Private Limited(MSMD), the joint venture between Multi Screen Media Pvt Ltd and Discovery Communications India have announced that they continue to be the authorized sole and exclusive distribution agent for Multi-Screen Media Private Limited, Discovery Communications India and TV Today Network Limited (collectively referred to as ‘broadcaster’) to various distribution platforms – cable (both analogue and digital), DTH, HITS, IPTV and hotels and commercials Establishments.
Apart from the current 24 premium channels distributed by MSMD, the networks will be making heavy investments in the form of new channels such as MAX 2 – a contemporary Hindi Movie channel showcasing great Indian cinema, PIX HD, AXN HD and, a new entertainment channel from the MSM stable. The network is also acquiring premium sporting properties for their sports and entertainment channel, Sony SIX, which is broadcasting a world of unparalleled sports entertainment with something to satiate every sports lover’s appetite with blockbuster events like NBA, UFC, TNA Wrestling and Australian Open tennis. Sony SIX has also been telecasting the recently concluded hugely popular cricketing tournament IPL, and is the home of international football for the next five years with exclusive rights to telecasting the world largest sporting spectacle FIFA World Cup 2014 – Brasil & FIFA World Cup 2018 – Russia along with UEFA EURO 2016.
Discovery communications India will be launching Investigation Discovery (ID), a suspense Hindi entertainment channel, TLC HD and Animal Planet HD in the near future. Over the course of the next one year, both the networks are looking forward to launch new channels in both SD and HD across different genres
TheOneAlliance launches 7 new channels in its bouquet