Technoglitch
Core Member
Expecting comedy channels!
News MSM has got license for 5 Regional channels
- Thread starter Deepu
- Start date
IndianMascot
Core Member
Brilliant news. Now MSM too expanding its regional channels.
bhaskarkilli
Core Member
after failing to grab the Maa channels in telugu now they are going to launch their own new channel.
scorpionking76
EntMnt Knight
Sony gets licences to launch regional channels under SAB brand
Sony Pictures Networks (SPN) India is planning to launch five regional entertainment channels under the SAB brand.
The company has got licences from the Ministry of Information & Broadcasting (MIB) to launch SAB Bangla, SAB Tamil, SAB Punjabi, SAB Marathi and SAB Telugu.
Interestingly, the company applied for licences under SAB brand and not under Sony. SAB TV is a light-hearted Hindi comedy channel while Sony Entertainment Television (SET) is the flagship Hindi GEC. It is not clear yet what SPN’s content strategy will be for these proposed new channels.
Sony Pictures Networks India CEO NP Singh could not be reached for comment.
Currently, Sony has only one channel in the regional space named Sony Aath. It is a Bengali entertainment channel with a mix of fiction and cinema content.
Read more at: http://www.televisionpost.com/television/sony-gets-licences-to-launch-regional-channels-under-sab-brand/ | TelevisionPost.com
Sony Pictures Networks (SPN) India is planning to launch five regional entertainment channels under the SAB brand.
The company has got licences from the Ministry of Information & Broadcasting (MIB) to launch SAB Bangla, SAB Tamil, SAB Punjabi, SAB Marathi and SAB Telugu.
Interestingly, the company applied for licences under SAB brand and not under Sony. SAB TV is a light-hearted Hindi comedy channel while Sony Entertainment Television (SET) is the flagship Hindi GEC. It is not clear yet what SPN’s content strategy will be for these proposed new channels.
Sony Pictures Networks India CEO NP Singh could not be reached for comment.
Currently, Sony has only one channel in the regional space named Sony Aath. It is a Bengali entertainment channel with a mix of fiction and cinema content.
Read more at: http://www.televisionpost.com/television/sony-gets-licences-to-launch-regional-channels-under-sab-brand/ | TelevisionPost.com
Technoglitch
Core Member
Here comes the official statement that sab would be used.
adithya
Core Member
Sony Pictures Network has been given the nod by the Ministry of Information and Broadcasting (MIB) to launch five new regional language channels under the ‘SAB’ brand.
According to reports, the broadcaster plans to launch SAB Punjabi, SAB Bangla, SAB Tamil, SAB Marathi and SAB Telugu. It is not known why the company has applied for the channels under the ‘SAB’ brand instead of ‘Sony’ when the ‘SAB’ brand is known for light-hearted content.
Sony currently has one channel dedicated to the Bengali community, Sony Aath.
Source:-
Sony India to launch regional channels under ‘SAB’ | BizAsia Media | The UK's only Asian media news site
According to reports, the broadcaster plans to launch SAB Punjabi, SAB Bangla, SAB Tamil, SAB Marathi and SAB Telugu. It is not known why the company has applied for the channels under the ‘SAB’ brand instead of ‘Sony’ when the ‘SAB’ brand is known for light-hearted content.
Sony currently has one channel dedicated to the Bengali community, Sony Aath.
Source:-
Sony India to launch regional channels under ‘SAB’ | BizAsia Media | The UK's only Asian media news site