Indian Premier League (IPL) broadcaster rights-holder Multi Screen Media (MSM) is unperturbed by the presence of a high-stake event like the ICC Cricket World Cup, which is scheduled to be played in Australia and New Zealand.
With the two events happening back-to-back as in 2011, the stakes are higher for both Star India, which will broadcast the event in India, and MSM, to extract as much ad revenue as possible. While Star is already in the market to rope in advertisers for the event, MSM has also hit the market to woo advertisers. MSM president ad sales, network and telephony Rohit Gupta said that the TV network has hiked its ad rates by 10–15 per cent for the IPL Season 8 as the ratings for the previous edition were good.
Read more at: http://www.televisionpost.com/television/msm-hikes-ipl-ad-rates-by-10-15/ | TelevisionPost.com
With the two events happening back-to-back as in 2011, the stakes are higher for both Star India, which will broadcast the event in India, and MSM, to extract as much ad revenue as possible. While Star is already in the market to rope in advertisers for the event, MSM has also hit the market to woo advertisers. MSM president ad sales, network and telephony Rohit Gupta said that the TV network has hiked its ad rates by 10–15 per cent for the IPL Season 8 as the ratings for the previous edition were good.
Read more at: http://www.televisionpost.com/television/msm-hikes-ipl-ad-rates-by-10-15/ | TelevisionPost.com
