MSM to launch English Entertainment & Hindi Music channels

[THAKUR]

Multi Screen Media (MSM) is gearing up to launch two new channels over the next two months.

The broadcaster is aggressively investing to launch a flamboyant English entertainment channel as well as a Hindi music channel.

The English entertainment channel will have an HD feed and will simulcast series with US. MSM's move comes even as the English entertainment channels space in the country has hotted up with the recent launches of Viacom 18's Colors Infinity and Star India’s FX HD.

According to information available with Indiantelevision.com, MSM is currently awaiting the license from the Information and Broadcasting Ministry.

On the other hand, building up on the success of its existing Hindi music channel Sony Mix as well as to enhance its presence in the Hindi music genre, MSM will launch another music channel. According to sources close to the development, the channel will hit airwaves in the next two months and will be headed by MSM EVP Neeraj Vyas, who has successfully led Sony Mix so far.

MSM's last launch was that of the sports channel Sony Kix, which was strongly backed up with aggressive acquisition of sports properties like LA Liga, FA Cup and Italian SerieA amongst others.

Currently, MSM has a total of sixteen channels in its bouquet namely: Sony Entertainment Television, Sony Entertainment Television HD, Sony Max, Sony Max 2, Sab, Sony Mix, Sony Six, Sony Six HD, Sony Kix, Sony Pix, Sony Pix HD, Sony Pal, AXN, AXN HD, Sony Aath and Animax.

Indian Television Dot Com | MSM to launch English Entertainment & Hindi Music channels

 

[Deepu]

Nice share THAKUR 4K bro

 

[Sanjeev]

Nice share THAKUR 4K

 

[Technoglitch]

More sony shows can be expected on the new channel and star would consider shows from fox and US cable network.

 

[DashMajor]

New channel may name like this: SONY EIX, SONY GIX, SONY CIX

 

[bhaskarkilli]

Hope music channel would be in hd.

 

[IndianMascot]

Let more and more come and SWP comes down to ground.

 

[Technoglitch]

Now SWP would face stiff competition and we might see this channel turn into non premium with loads of ads.

 

[aumnamonarayan]

Now SWP would face stiff competition and we might see this channel turn into non premium with loads of ads.

I already said the same when CI launched.

Also may be this new channel would be AXN Beyond and music channel will be either a retro hindi music channel or an english music channel

 

[Technoglitch]

At that time there was no competition and all channels were telecasting one year late but now the scenario has changed.