The state-run mobile operator MTNL is planning to launch multimedia ring back tone (MRBT) services.
MTNL has tied up with Chinese telecom equipment maker Huawei.
MTNL is planning to launch the service in August. MTNL is likely to become the first operator in India to introduce MRBT which enables consumer to see video when receiving / making calls, according to senior officials with MTNL.
The telecom operator will be charging the consumer for using MRBT services. "It will be a nominal fee. We hope that MRBT will become a hit in Indian market. We have tied up with a content provider and Huawei for launching the service," the MTNL official added.
Recently, PTI reported that MTNL is targeting 15 percent revenue from non-voice services like Internet and SMSes this financial year from 10 percent in the last fiscal.
"This fiscal we are looking at 15 per cent revenue from non-voice services from 10 per cent in last financial year," said MTNL's Executive Director for Wireless Services AK Bhargava.
MTNL has started consolidating value added services and enhanced focus on the services that are more in demand.
"We are working on process to enhance customer experience with priority to address his pain points as we consolidate. The idea is to focus on few services to provide rich customer experience and reduce their grievances," Bhargava added.
In FY'12, MTNL reported revenue of Rs 3,368.99 crore compared to Rs 3,673.95 crore in FY'11.
To improve its revenue, the company has started working in sync with other state-run telecom company BSNL.
Recently, MTNL stopped promotional offer for plans under which customers were charged on a per minute basis resulting its customers pay up to 50 per cent more compared to the previous rates on calls.