MTunes HD – India's first Bollywood Music Channel in HD has announced the launch of its unique countdown show called 'MTunes Trending20', presented by Bharti Airtel. This is in keeping with the channel's premise of delivering "music like never seen before".
MTunes Trending20 for the first time in the history of Indian Music television, brings to its viewers a comprehensive analysis of audience preferences across 5 platforms. The final chart will be compiled by India's largest media research organization - Ormax Media.
The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views & Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalized measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.
Presented by Bharti Airtel, the weekly show scheduled to launch from Aug 04 every Saturday 9pm & Sunday 11am will play the top 20 songs of the week. Through the week the top songs on MTunes Trending20 will also be highlighted on the daily play list.
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